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For three summers, canvases in the form of billboards dotted the highways of the southern Finger Lakes as a cultural tourism initiative.

For three summers, canvases in the form of billboards dotted the highways of the southern Finger Lakes as a cultural tourism initiative.
The ARTS of the Southern Finger Lakes in Corning commissioned 12 visual artists for the third year of its billboard project, "Canvases...just down the road." The ARTS was awarded a National Endowment for the Arts Challenge America grant for the expansion of its billboard project to include artists from northern Pennsylvania as well as from Chemung, Schuyler, and Steuben counties. The ARTS created the Canvases...project as a millennium celebration to promote regional artists and cultural tourism, in response to the regional branding initiative, Finger Lakes Wine Country...just down the road.
 

Related Web Sites
The ARTS of the Southern Finger Lakes - Canvasses Down the Road